How to beat them at their own game.
FutureProof Retail (FPR), a software development provider, announced today their launch of Mobile Checkout – the retail industry’s first start-to-finish, secure self-checkout app.
Mobile Checkout is an easy-to-use, white-labeled check-out app that store owners can make available to their customers. With this app in hand, customers are enabled to walk the store, scanning items as they are placed in the cart. Once the shopping trip is complete, the consumer simply pushes a ‘checkout’ button, and pays via their smartphone.
In addition to solving the number one consumer shopping complaint [of a too-long checkout process], the Mobile Checkout app offers store owners a robust way to create and manage customer loyalty, effectively changing loyalty shopping programs as they are known. “Traditional loyalty programs are based on consumers receiving discounts when using their loyalty card. However, this is not true loyalty, and simply creates a ‘race to the bottom’ in terms of product pricing,” says Steve Hinton, FPR CMO. “True loyalty is gained through optimizing the customer’s experience in such a tremendous manner that they continue to return,’ Hinton says.
This app collects user personal data upon sign-up, tracks purchase history and provides product suggestion (in real time) based on other products scanned. The features in Mobile Checkout allow merchants to reduce shrinkage and create long-term, authentic and sustainable loyalty by:
Reducing merchandise handling
Reducing lines and wait times
Reclaiming floor space for high-profit products
Increasing impulse purchases by pushing product suggestions to shoppers
Gaining knowledge of the shopper’s buying habits
“The Mobile Checkout app is poised to completely change the shopping experience as we know it,” says FPR Founder Di Di Chan. “We are incredibly excited about the effect this app will have on the world, and the additional robust features we are planning to roll out in the next year,” she finished.
How to beat them at their own game.
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Read about FutureProof Retail's Mobile Checkout app on page 73 of this months edition of Shopper Marketing by the Path to Purchase institute.
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“I have been on a 20-year quest to have in-store shopping,” Holzheu said, “and FutureProof has finally done it.”
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FutureProof Retail will be exhibiting with service and support partner SimpleWare Inc at the Unified Grocers 2016 Expo in Long Beach California, August 17th and 18th. We will be providing a sneak preview of our upcoming counter service capability.
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While AmazonFresh, FreshDirect and Peapod have offered consumers varying degrees of online and mobile grocery ordering for several years, the in-store experience could use some help.
Future Proof Retail helps merchants capitalize on technology by making the in-store experience more pleasant, convenient and profitable.