Counter Service

Allows customers to order from service counter menus, both with and without the app, both in advance and in store.

Counter Service

Digitizes the process of ordering from service counters like deli counters, meat and seafood, coffee bars, food trucks, etc. Customers order via a digital menu available in the shopper app, on the web, or in-person via tablets mounted in the store. Orders can be placed in advance (with prepayment) or while at the store (pay at checkout). The staff application provides for order fullfillment and contacting customers. A text message lets customers know when their order is ready and drives adoption of the shopper app.


When customers use Counter Service they don't have to wait to place their order or wait while it's prepared, freeing them to keep shopping.


Order Ahead

Customers can order ahead using the FPR shopper app or via a standalone white-labelled microsite that is optimized for mobile, desktop & tablet.

Order In-Store

Customers can also place an order while in the store using the FPR shopper app or via kiosks.

A single store can have one or more counters, each with their own menu. For example supermarkets have separate counter service for the deli, coffee bar, seafood, etc.

order-itemEach menu item can be customzied with additionals, extras, options and special instructions. Images and descriptions can be used to make items especially enticing.


Order Complete

When an order is complete a text message or push notification calls the customer to pick it up.

Fulfillment App

Store team can process orders more efficiently.


Works on Most Devices

The same fulfillment app is accessible from most phones, tablets and computers via native iOS, Android and web-apps. Grocers can receive, weigh, label, print tickets and complete orders all on the same device through a special cooperation with Bizerba.

Fulfillment can be used as part of the broader FutureProof Platform (including Frictionless Checkout) or independently as a stand-alone installation.


Starts Automatically

Retailers can choose between manually opening and closing the counter or setting it to open and close automatically with the store's hours.


For retailers whose workflow includes printed tickets the fulfillment app can be configured to print each order out. Simply connect a compatible EPSON printer and a ticket will be printed out for every order.


Straightforward to Operate

Orders appear with a visual and auditory signal, and are identified by the customer's first name and last initial.

order-detailsOrder details are displayed along with a customer phone number. When the order is marked complete the shopper will receive a text message calling them to the counter for pickup.


Reliable and Simple

If there is any problem with a shopper's order staff can contact the shopper by phone and/or cancel the order.

If there is a problem with an item on the menu staff can have it hidden from the menu or marked out of stock to prevent customers from ordering it.

If there are items marked out of stock the counter service app will ask staff to review and confirm they are still out of stock each morning, freeing staff from remembering to update the item.

A heartbeat from the counter app ensures that at least one counter is open at all times. If no counter is online (for example, a store has lost internet access) it notifies technical support and prevents shoppers from ordering until the issue is resolved.

Customization Options

Counter Service can be deployed for small or large retailers, with or without additional FPR app services.

Standalone Vs Platform

Counter Service can be used with or without a FutureProof app. When used without an app customers order via the whitelabel microsite and in-store kiosks only, and receive text messages when orders are ready instead of push notifications.

When used as part of a broader platform installation, for example using mobile self scanning as well, the "order ready" text messages that customers receive provide download links for the app.


The ordering system can operate with or without an additional integration. Without integration the menu can be setup and maintained manually, which is convenient for smaller retailers. Larger retailers will benefit from an integration, in which each chargable item is associated with an SKU so that prices are automatically updated.


Order Ahead can be set to require the customer pay by credit card at the time of ordering. Requiring prepayment makes customers less likely to abandon an order, and not requiring it makes them more likely to purchase additional items before paying at the register. Retailers who require prepayment can choose Stripe, Braintree or WorldPay, or request a new processor be integrated.

Support Alerts

If there's a problem reaching your staff device to submit an order, support alerts are generated so you can fix it quickly. Support alerts can be monitored by your store staff, your technology partner or FutureProof Retail.

Sales & More Information

To buy, learn more about, or schedule a live demonstration of FutureProof's products, including mobile self scanning and counter service, contact or call (800) 774-3360.