Customers can opt in to be notified when store specials change, view the specials at home and save them. A second notification will let them know when saved specials are close to expiring, or remind them before they check-out without them. An option to "show me less specials" gives busy customers a way to opt out without quitting all the way. Specials can be manually controlled or automatically imported from a retailer's existing website and sources resulting in no increased burden for marketing staff.