Fairway Market selects FutureProof Retail as mobile app partner

Today, Fairway Market, New York’s iconic grocery store, announced that it has selected FutureProof Retail, provider of line free checkout, to power Fairway’s next generation mobile app.

New York, NY January 11th, 2018
Today, Fairway Market, New York’s iconic grocery store, announced that it has selected FutureProof Retail, provider of line free checkout, to power Fairway’s next generation mobile app.

The new app builds on FutureProof’s line free checkout technology, which allows customers to scan and pay for items on their phone, bypassing the checkout line.

“Customers already know Fairway’s unique ability to carry the best foods that can’t be found anywhere else,” says FutureProof CEO Will Hogben. “Now with line free checkout, Fairway is adding the unique gift of convenience! A shopping experience found only at Fairway.”

In addition to line free checkout, Fairway’s new app will incorporate new perks and ways to save. The app is anticipated to be available for iOS and Android in Spring 2018.

“One thing that we’re especially excited about is how this will help our store staff. We have the friendliest and most knowledgeable staff, line free checkout will help free up their focus for customer service,” says Fairway CMO Dorothy Carlow. “Fairway is very excited about adding this super convenient, speedy checkout solution for our customers.  We understand that sometimes people want to grab a few items and go – this technology solution will provide that option.”

About Fairway

Fairway Market is a growth-oriented food retailer offering customers a differentiated one-stop shopping experience “Like No Other Market” ®. Fairway Market has established itself as a leading food retailing destination in the Greater New York City metropolitan area, with stores that emphasize an extensive selection of fresh, natural and organic products, prepared foods and hard-to- find specialty and gourmet offerings, along with a full assortment of conventional groceries. Fairway Market is

headquartered in New York, NY. Customers can visit one of Fairway Market’s 15 stores in New York, New Jersey and Connecticut or shop online at shop.fairwaymarket.com. For general information, please visit www.fairwaymarket.com

About Futureproof Retail

FutureProof provides a cost-efficient line-free checkout system that allows shoppers to scan items with their cell phones, pay and skip the lines. No expensive sensors, cameras and data processing. No taking up valuable retail square footage. No need to change existing store systems and processes, it integrates seamlessly with existing POS, payment and loyalty systems.

Established and based in New York, NY, FPR is comprised of award-winning software engineers and business developers. FutureProof Retail was founded by a group of impatient shoppers, and brings a unique focus to ease of use in mobile self-scanning systems. The FPR-team's expertise in past endeavors has earned significant accolades in the AppStore and across a variety of industries. Please visit www.futureproofretail.com for more information.